Executive summary
When Captain Andy Hobbs, a former stuntman and property entrepreneur, sought to elevate the image of his luxury 23-metre yacht Lucky Ash, he turned to Maritime Media for a full visual refresh.
The mission: deliver a modern, high-impact photo and video campaign showcasing the vessel’s luxurious upgrades and stunning new features. From cinematic drone passes around The Needles to an onboard interview on the flybridge, Maritime Media crafted a visual narrative that captured both the essence and elegance of the Lucky Ash experience.
This case study dives into the creative process, the shoot’s behind-the-scenes magic, and the final deliverables that now set sail across Solent Superyacht Charters’ digital presence.
The brief
Maritime Media was approached by Captain Andy Hobbs to deliver a complete refresh of the promotional assets for his 23-metre luxury yacht, Lucky Ash. With the yacht having undergone a series of significant upgrades, including power sliding doors designed to make onboard entry seamless and effortless, Andy wanted to showcase the vessel in all its updated glory.
The objective was clear: to create a captivating collection of photos and a compelling video for use on the Solent Superyacht Charters website and social media channels.
The goal? Attract more high-end charter bookings by highlighting the yacht’s luxurious features, expansive interiors, and opulent onboard experience. The previous imagery was dated and no longer represented the standard of excellence that Lucky Ash offered. Andy wanted this shoot to stand out and deliver that elusive “wow” factor that speaks directly to discerning clients and charter guests looking for something extraordinary on the Solent.
The final cut
Captain Andy and his team were thrilled with the outcome. The new content has already begun drawing significant engagement across Solent Superyacht Charters’ digital platforms, with early feedback from potential clients being overwhelmingly positive.
The stills
Maritime Media delivered a suite of premium content, featuring a full library of high-resolution photographs that captured every luxurious detail, along with dynamic drone footage showcasing the yacht’s impressive scale and agility. Social-ready clips were created for platforms like Instagram, Facebook, and LinkedIn, ensuring strong digital engagement. Behind-the-scenes content added an authentic, energetic layer to the story, bringing the creative process to life.
The shoot
To meet the brief with precision and flair, Maritime Media assembled an elite creative team consisting of:
- A Creative Director to oversee the brand vision
- A Presenter to guide the narrative and host key segments
- A Video Director to capture cinematic content
- An Assistant Photographer to ensure nothing was missed
The shoot began with a scenic journey across the Solent. Departing from Lymington via Wightlink, the team arrived at Yarmouth Harbour where Lucky Ash awaited, gleaming under the summer sun. Once onboard, a short team briefing was held to align vision, logistics, and objectives. Then it was full steam ahead.
Armed with drones, gimbals, high-resolution cameras, and a passion for storytelling, the crew captured a wide variety of content: panoramic drone shots of Lucky Ash cutting through the waves, intimate interviews on the flybridge, cinematic walkthroughs of the upgraded interiors, and dynamic lifestyle photography throughout the vessel.
One of the shoot’s highlights was the journey to the iconic Needles—a stunning backdrop that framed the yacht in all its grandeur. The conditions were flawless. Calm waters, clear skies, and golden lighting combined to create truly breathtaking visuals.
Presenter Matt Treviss joined Captain Andy for a personal interview on the flybridge, where Andy shared his fascinating journey from stuntman to property entrepreneur to luxury yacht captain. He also revealed anecdotes about his world records and what inspires his charter experiences.
Behind the scenes, Chief Stewardess Susie and Lead Deckhand Bernie delivered first-class service, ensuring the team stayed refreshed and energised throughout the day. Their professionalism and charm brought an authentic glimpse into the high standards of hospitality offered on every Lucky Ash charter.
The shoot didn’t just capture a yacht; it captured a lifestyle.
About the Yacht: Lucky Ash
Lucky Ash, one of the UK’s largest charter motor yachts at 23 metres, redefines luxury for up to 12 guests with stylish, unforgettable experiences. Inside, warm American cherry wood and panoramic windows create a bright, elegant ambiance, complemented by plush lounges and a modern entertainment system.
The fully equipped galley caters to every culinary desire, from champagne to afternoon teas. Outdoor spaces include spacious sunbeds, an alfresco dining area with a BBQ, and a flybridge lounge for stunning South Coast views and live entertainment. With four en-suite cabins featuring luxury linens and climate control, Lucky Ash offers royal comfort, with extra watercraft available for larger groups.
Ready to make waves together?
If you’re navigating the high seas of luxury marketing and want content that captures the wind in your brand’s sails, it’s time to drop anchor with Maritime Media. From drone flyovers to elegant lifestyle scenes, we chart every creative course to deliver unforgettable content. Let us help you make waves—connect with us today to discuss your next shoot.
Maritime Media: Crafting cinematic voyages that turn heads and fill decks.
